According to the marketing definition, in the distribution circuit of a product, the wholesaler is the intermediary who stands between the producer or importer (the one who manufactures or imports the product) and the retailer (the one who distributes the product).

The role of the wholesaler is the purchase of goods and/or services in large volume to reduce costs, with the aim of reselling his goods in different batches of smaller quantities. The wholesaler is therefore a wholesale trader, as opposed to a retailer.

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At IEI, we are wholesalers specializing in the sale of clearance lots in the construction and DIY sector exclusively in Africa. Our suppliers are brands, manufacturers and international distributors located in Western Europe and more particularly in France, Belgium, Germany, Italy or Spain.

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Our African customers are importers, purchasing groups, real estate developers, builders, architects but also wholesalers and discounters with stores or showrooms of varying sizes.

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Contact us for more information, we are very responsive.